
Business operations & customer satisfaction are one of the biggest challenges of the telecoms industry.

Business operations & customer satisfaction are one of the biggest challanges of the telecoms industry.
Client: Genius Telecoms
Industry: Telecommunications

Client: Genius Telecoms
Industry: Telecommunications


From seamless customer purchase journey through the responsive website with an unparalled UI/UX experience to hassle free management of their services within the customer portal and the app. With the custom-made customer relationship management system with enough depth to handle any ad-hoc situation with ease to seamlessly integrate with existing business processes and systems.

From seamless customer purchase journey through the responsive website with an unparalled UI/UX experience to hassle free management of their services within the customer portal and the app. With the custom-made customer relationship management system with enough depth to handle any ad-hoc situation with ease to seamlessly integrate with existing business processes and systems.

The Challenge
Their tariffs are backed by two different providers with vast difference in their API’s , documentation, pricing and integrations hence managing them in such a way that the process and the customer experience remains uniform & consistent.
The victory
We created a comprehensive system that extracts data (ex. CDR, pricing etc.) from both the providers through SFTP, unifies it and hence populates it in the CRM, customer portal, app & the website.

The Challenge
Their tariffs are backed by two different providers with vast difference in their API’s , documentation, pricing and integrations hence managing them in such a way that the process and the customer experience remains uniform & consistent.
The victory
We created a comprehensive system that extracts data (ex. CDR, pricing etc.) from both the providers through SFTP, unifies it and hence populates it in the CRM, customer portal, app & the website.
Our success recipe.
We conducted in-depth market research, customer and employee pain point analyses, and delivery on time and under budget in order to fulfil the business needs. We also achieved the anticipated business value and return on investment.
01
Price comparison on every tariff.
We deeply researched the psyche of the target audience where our client was venturing, hence price comparison is a key feature that helps the customer is quick decision making.
02
Self care customer portal
The customer portal & app are so easy to use that it has improved overall customer service, reduced support costs & tickets, customer experience & leads to improved conversions massively.
03
CMS tariff builder.
The CRM architecture we deployed has an amazing feauture for the operations team to create, update and map the tariffs in just few clicks without any dependency.
Our success recipe.
We conducted in-depth market research, customer and employee pain point analyses, and delivery on time and under budget in order to fulfil the business needs. We also achieved the anticipated business value and return on investment.
We conducted in-depth market research, customer and employee pain point analyses, and delivery on time and under budget in order to fulfil the business needs. We also achieved the anticipated business value and return on investment.
01
Price comparison on every tariff.
We deeply researched the psyche of the target audience where our client was venturing, hence price comparison is a key feature that helps the customer is quick decision making.
02
Self care customer portal
The customer portal & app are so easy to use that it has improved overall customer service, reduced support costs & tickets, customer experience & leads to improved conversions massively.
03
CMS tariff builder.
The CRM architecture we deployed has an amazing feauture for the operations team to create, update and map the tariffs in just few clicks without any dependency.


Outcome Statement
By implementing a custom-made CRM with enough depth, Genius Telecoms was able to revolutionise its customer experience & achieve remarkable results. Through seamless integration, streamlined operations, & data-driven insights, they empowered their team to deliver exceptional customer service, satisfaction & loyalty. This case study serves as an example of how telecommunication companies can leverage customized CRM solutions & user interface to transform their business and stay ahead in a competitive market.
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